This project improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users on the Ethereum blockchain. The token can be used to obtain a variety of advertising services on the Brave platform.
The idea is to lessen the load on the advertising environment by eliminating many intermediaries and scammers and enabling direct interactions between publishers, advertisers and users by building a single, decentralized advertising network.
We invest in BAT because it is the most serious project undertaking to decentralize the digital advertising market. In 2018, the size of this segment will reach $215.8 billion or 37.5% of the total advertising market, and the share of digital media will continue to grow. Their token is already actively used. We believe that such sites are advisable and necessary.